SUN FOR THE BODY, PEACE FOR THE SPIRIT, WARMTH IN THE HEART…

Twenty Years and One Day

Twenty years and one day — that’s how long I spent going in and out of the various production centers of Italy’s public television. I was 28 when I joined and 48 when I left for the last time the country’s largest cultural enterprise: RAI.

As often happens in many families — and usually in life too — women are always right and also get the final say at home. So, my wife decided that those twenty years and one day of journalistic television experience shouldn’t be archived, but rather redirected toward other forms of communication. When one door closes, another window opens. And if that new view includes sun and sea, perhaps I’m heading in the right direction.

For someone unfamiliar with social media, firmly belonging to Generation X, and raised far from the digital world, collaborating as a content creator for BonSoul is certainly an intriguing challenge… a bit like leaving behind an old typewriter and stepping into an Apple Store blindfolded.

That said, welcome to the weekly BonSoul column! A way to give voice to the story of Hotel Bonsol Resort & Spa and to its soul — through design objects that transport us to sunny summer days in Mallorca, that awaken positive memories and a nostalgia for happy times.

So, for lovers of both vintage and non-vintage, this space will be a sort of suspended world — a place to find the essence of things that move slowly, a microcosm of art and craftsmanship.

The objects featured in this space have a life of their own, an inner narrative. They carry a living memory, evoking the sun and the sea — with their colors and scents — combined with the memory of a summer one never wants to end.

This is The BonSoul: the essence of many things told and materialized through the soul of a hotel and its legacy.

And I, Federico Giannini, journalist and lover of Mallorca and its sun, say to you: WELCOME to my column! Here, I’ll write about everything that, to me, embodies and transmits the values of BonSol’s motto:
Sun for the body, Peace for the soul, and Warmth in the heart.

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