THE PSYCHOLOGY OF GIFTING

language has its own way of expressing it.

The term gift itself has roots in the Spanish tradition of offering tributes to the sovereign (“gift to the King”). Even in English, the word present has meant gift since the early centuries of the first millennium, likely influenced by the French présenter, whose oldest meaning was precisely to give.

But let’s return to the present — not as a gift, but as a temporal form that expresses now.

Giving a gift is a gesture full of emotional meaning. Often, however, it becomes a one-sided celebration — more about the giver than the recipient. A gift should never be a source of stress, but a pure gesture from the heart, rooted in altruism.

There is a whole “psychology of giving,” involving unconscious dynamics that influence how we choose what to give. The giver wants to say something about themselves — to leave a trace. Perhaps this is why choosing the right gift is increasingly difficult: we've replaced symbolic meaning with material value. And it’s even more awkward when we ask, “What would you like as a gift?” It defeats the purpose.

Let’s abandon the habits of re-gifting or turning gifts into debts or monetary transactions. It’s always better to surprise than to be predictable.

A gift, therefore, should be thoughtful, considered, and meaningful — never something last-minute. If you have special occasions on the horizon, plan ahead. There’s nothing better than an out-of-season gift that sparks the memory of a happy moment.

And who better than BonSoul to guide you?
Because gifting a little bit of sunshine is always good for the heart…

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