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ESTATE, UN’ESTATE FA E LA CHIAMANO ESTATE…

Let’s start with the title — or rather, the titles — since the title of this article is inspired by three iconic Italian songs.

The first is “Estate” — a timeless classic from 1960. Many have lent their voices to this beautiful song written by Bruno Martino, and among its many versions, the most famous is likely João Gilberto’s. Others have been recorded by celebrated artists like Claude Nougaro, Shirley Horn, Jon Hendricks, Toots Thielemans, and Chet Baker with his trumpet — not to mention live instrumental arrangements by Michel Petrucciani.

Now on to the second song: “Un’estate fa” — originally titled “Une belle histoire”, written and released in 1972 by Michel Fugain and Pierre Delanoë. That same year, it reached the Italian market through a version by Franco Califano, though its real success came years later when it was sung by the divine Mina.

The last, but certainly not least, is “E la chiamano estate”, written by Franco Califano and Laura Zanin. Although it never gained the recognition it deserved, it remains a stunning piece.

But what do all these songs have in common?
The nostalgia of remembering summers gone by.

All three are melancholic, but not sad — they capture the emotional undertow of seasons lived far from the sun and sea, with lyrics like:
“Odio l’estate che ha dato il suo profumo ad ogni fiore”
(I hate the summer that gave its scent to every flower) — from Estate
or
“Il profumo del mare non lo sento, non c’è più”
(The scent of the sea is gone, I can’t feel it anymore) — from E la chiamano estate,
or
“Non c’eri che tu ma l’estate somiglia a un gioco, è stupenda ma dura poco”
(There was only you, but summer is like a game — it’s beautiful, but it doesn’t last) — from Un’estate fa.

You might be wondering: what does all this have to do with BonSoul?

Well, it’s undeniable that a song can become tied to a holiday — even become its soundtrack. In the same way, an object acquired during a trip can hold the same evocative power as a song. Seeing it, wearing it, or holding it can awaken happy memories of beautiful moments gone by, and have an immensely positive effect on our mood.

A BonSoul piece may not be able to fill the void left by a cold winter, soothe the ache of a summer romance, or transport us back to sun-drenched days —
but it can surely warm our hearts for a moment, and reawaken the extraordinary feelings of a perfect summer day on our little slice of paradise in Mallorca.